About

I'm not a brand or a commodity and I'm not looking to sell myself or become profitable. The greatest fucking lie the poor millennials have had to swallow was that bullshit about "if you love what you do, you'll never work a day in your life," which has somehow been twisted into a mandate to turn everything you mildly enjoy into a profit-seeking missile, and if you can't make money at it - congratulations, now that thing you love makes you feel inadequate and brings neither joy nor money. Welcome to the 2020's. People genuinely want to be brands, and it's disgusting.

I'm 40, solidly Gen X, and I remember the original blogs that were not pretty, not well written, not filtered for appropriate content. In the internet stone ages, people were kind of grossly authentic just because you could be. Your mom and your racist uncle and your coworkers wouldn't necessarily find your blog unless you fucked up and told them you had a blog. If you wanted anonymity, you got it.

I'm not necessarily fussed about anonymity, but I do like the idea of not giving a single solitary fuck about SEO and impressions and profitability, and not publicizing this means I can swear and say what I think about anything without worrying about losing my job (I think). And I need an outlet to get all the things I'd normally say at a bar with my friends after 3 pints out of my inner monologue because they're keeping me up at night. If there's one thing covid quarantine should be good for, it's getting more sleep because there's nowhere to go, nowhere to be, and nothing to do, but apparently I need to spend a certain amount of time each week shouting about the things I hate about the world we've made, and that just doesn't work as well on Zoom.





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